Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings. Account, product and portfolio managers, financial and business analysts, CEOs/CIOs, assistants, executive and investment directors, chief marketing officers, and vice presidents are among the professionals welcome to join the program. About us. Business Analytics: From Data to Insights. How does American Express use social media data to predict whether you are going to give up your American Express card? Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. This information will be clearly noted in the program brochure. Optimization Models Emeritus will offer four live-teaching sessions to improve comprehension of how to use business analytics to turn data into an advantage. Find available business and data analytics courses and programs offered at Wharton at the undergraduate and graduate level. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. school.support@emeritus.org. Access to the learning platform is restricted to registered participants per the terms of agreement. Almost 75 percent of companies need the technology and skills to make effective use of collected data. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. In this course, Whartons top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. A business intelligence analyst at a tech company, say, Spotify, might analyze large amounts of data to generate insights and reports that management can use to make decisions. 6-8 hours per week, US$2,750 Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. Well help you understand customers and markets through customer analytics. You wont regret it., $79/month Step 5: Then, candidates can pay using their preferred payment gateway and proceed to apply for the course. Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. If your enrollment had previously been deferred, you will not be entitled to a refund. All deferral requests should be sent to admissions@emeritus.org. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at A business analyst is a specialist in many IT fields as well as in Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and Something went wrong. A deferral request must be submitted along with a specified reason and explanation. C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions. The Business Analytics: From Data to Insights online program is beneficial for leaders and managers who want an edge over their competition. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. No, only verified digital certificates will be issued upon successful completion. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required. The deadline for the Business Analytics: From Data to Insights course is available on the website. Those decisions might include things like, "our listeners click on way more ads if ads are played before the first song plays." The Marketing Analytics program is designed to help you develop an analytical approach to optimize your marketing spends and make informed decisions. EXPLORE. Using data collection methods in the forms of passive data collection, media data collection, and descriptive data collection along with A/B testing. The program has over 170 video lectures from Wharton's expert faculty, providing general information about concepts and frameworks. Business Analytics: From Data to Insights at The Wharton School From $2,750 Mar 9May 11, 2023 Online 9 weeks $2,750 Email address Country code Phone number I agree to the processing of my personal data, including its transmission to the Provider of this course. Sports Analytics and Business Initiative , Computational Social Science for Business, Environmental, Social and Governance (ESG) Analytics Lab, 2023 Women in Data Science @ Penn Conference, 2022 Women in Data Science @ Penn Conference, 2021 Women in Data Science @ Penn Conference, Computational Social Science for Business . IDC predicts analytics and big data market will reach $274.3 billion in revenue by 2022. of the content streamed on Netflix is driven by analytics specifically its recommendation engine. $79/month Major corporations take full advantage of their expertise; in this specialization, you can too. Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business. March 9, 2023 Please email us with the details of the program you are interested in, and we will assist you. Business Analytics courses will introduce you to a popular and diverse profession. Please email us if you need further clarification on any specific program requirements. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. And well help you master logistics and supply chains through operation analytics. Please contact me to discuss my learning needs. Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates. Professionals from any industry can . The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business. Upon successful completion of the program, you will receive a smart digital certificate. To complete the program, you must complete assignments in 7 out of 9 weeks. Pleased to have spent the past 4 months further deepening my competence in the field of Analytics with Wharton Executive Education & Wharton Online. And how can analytics help you make better business decisions? Formulate your production and marketing strategy over the next four years, and learn the impact of your decisions. Please email us your invoicing requirements and the specific program youre interested in enrolling in. Discussion: How Does Your Company Collect Data? iD Fresh Food Case Study: Practice Using Historical Data All programs are designed to fit into your working life. All withdrawal and refund requests should be sent to admissions@emeritus.org. Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? I agree to the processing of my personal data, including its transmission to the Provider of this course. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Our search is cutting edge, but we always have our eyes firmly focused on practical uses in the real world of business. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Yes, the flexible payment option allows a participant to pay the program fee in installments. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. Privacy Policy. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. For the first time in history, business leaders can make personnel decisions based on deep analysis of data. Use data analytics to derive insights into the key components of the staffing cycle for your business hiring, internal mobility, and attrition. Duration: 4 weeks (2-3 hours/week). After filling the form, they will be directed to the payment page. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; Department Chairperson, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Associate Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, The K. P. Chao Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School, Research Interests: Pricing, social influence, social networks, Associate Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Research Interests: Global collaboration, teamwork, knowledge sharing, information-technology use, human and intellectual capital, Geoffrey T. Boisi Professor of Accounting, The Wharton School, Research Interests: Corporate disclosure, institutional investors, stock market anomalies, Practice Professor, Operations, Information and Decisions, The Wharton School, Research Interests: People analytics, judgment under uncertainty, organizational behavior. Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross profit. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. More than 50 percent of our participants are from outside the United States. The nine modules of this course are designed to help professionals, managers and leaders better understand how big data works and how insights taken from big data can be used to make . How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 Advanced Business Analytics Program (Wharton University of Pennsylvania) Created in association with the Wharton Executive Education, this program is specifically designed for professionals who desire to interlace analytics with their processes, products, and culture to build modern businesses. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)? Duration: 4 weeks (4-5 hours/week). Business Analytics: Data-Driven Strategy Big data and analytics are more than technology and data science problems to be relegated to specialists. Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Delivered in collaboration with program partner Emeritus: This program is also offered in Spanish. The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions. Candidates have to fill in a simple application form that requires their address, work experience, and nationality. This button displays the currently selected search type. . The major challenge is first identifying the right business problem to solve, and then determine if. Wharton's Lynn Wu discusses her research on how different organizational structures influence the use of data analytics to spur innovation. Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings. Accessibility, Identify Effective Methods for Collecting Customer Data, iD Fresh Food Case Study: Practice Using Historical Data, Vanderbilt Medical Center Case Study: How to Improve Predictions, iD Fresh Food Case Study: Apply Optimization Models, IEC in Sports Case Study: Apply Prediction Models, Data Analytics Simulation: Strategic Decision Making, Identify and interpret effective methods for collecting data on customer behavior, Use customer data to make better business decisions, Videos pertaining to each weeks learning, Assignments, quizzes and reading materials, Access to all the program videos, webinars and participate in group discussions and assignments. Advanced analytics (AA)including artificial intelligence and machine-learning methods continues to be a top-of-mind topic among executives in the insurance sector.However, despite significant value at stakean estimated 1.2 trillion in value globally 1 McKinsey Global Institute estimate of the total realized and potential value of analytics in the insurance sector. However, you can download files of video transcripts, assignment templates, readings, etc. Please email. Learn how you can build data-driven decision-making skills with Wharton Executive Educations Business Analytics: From Data to Insights program.Led by Prof. Christopher D. Ittner, learn how to look at data and derive insights to create future strategies that help enterprises succeed. First, identify three sources of use cases and start to build them. Peer learning adds substantially to the overall learning experience and is an important part of the program. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university. In fact, the hardest part of engaging analytics is not the data science or the technology. Step 4: Candidates will be directed to the application page where they have to fill in additional details about themselves. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. The Business Analytics: From Data to Insights program allows the candidates to get an experience of the Wharton culture through the lectures. or get US$275 off with a referral, Enroll your team and learn with your peers. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. In this course, Whartons top professors and pioneers in the field of people analytics will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. We're trying to fix this error. View the program page in Spanish , Christopher D. Ittner, PhDSee Faculty Bio, EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Xingmei Zhang and Yongge Dai Professor; Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Professor of Operations, Information and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Senthil Veeraraghavan, PhDSee Faculty Bio, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, Business Analytics: From Data to Insights, Blended Learning Solutions for Organizations, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies. Additionally, the students have the opportunity to participate in a real-world simulation to help them understand how to formulate production and marketing strategies, gauging the impact of the decisions. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTXs internal controls. Wharton Business Analytics Certification | Online Data Analytics Training Course Business Analytics: From Data to Insights Myself Team/Group STARTS ON March 9, 2023 DURATION 9 weeks, online 6-8 hours per week PROGRAM FEE US$2,750 US$2,530 or get US$275 off with a referral Flexible payment available For Your Team Learn More About AI & Analytics for Business. Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), Professor of Operations, Information and Decisions, Associate Professor of Operations, Information and Decisions, Anheuser-Busch Professor of Management Science, The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School. Every modern business must #articulatestoryline through #evidencebasedpractice and #businessanalytics supported by #data . Media Data Collection: Radio, Television, Mobile, etc. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. Moreover, analysts and managers with appropriate skills to use analytical concepts are in a shortage, keeping newcomers in demand for decision-making needs. However, these sessions are always recorded, so you may view them later. The course provides essential tools and information required to enhance their performance, teaching how to transform data into a competitive advantage. The Business Analytics Capstone Project gives you the opportunity to apply what youve learned Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. At the end of this Capstone, youll know how to Study real-world examples from consumer packaged goods, financial services, media, retail, apparel, and technology. Duration: 4 weeks (3-5 hours/week). Gain in-depth knowledge of business analytics tools and strategies to make data-driven decisions with the Business Analytics: From Data to Insights course. Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. Early registrations are recommended because the seats fill up quickly. Entrepreneurship Acceleration Program: Scaling Your Business (Wharton Executive Education) 5. Here is all that you need to Know. Professionals from any industry can benefit from learning to view marketing through a customer-centric lens and advancing their analytics capabilities. Improve your decision-making process and deepen your business insights through Wharton's three-month certificate program Business Analytics: From Data to Insights. Besides, data is a crucial form of understanding business, and it doubles every three years. Wharton AI & Analytics For Business. . . These are the topics for the graded assignments: Identify Effective Methods for Collecting Customer Data While business analytics is often focused on analyzing customer behavior, that is not its only application. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making . REGISTER. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. What I aspired in my journey The Business Analytics: From Data to Insights online course is designed under the Wharton Executive Education, in collaboration with Emeritus, an online education platform. Led by Prof. Christopher D. Ittner,. Explore Attrition Using a Dataset The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights.

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